Core concepts: professional, dedicated, expert；
Enterprise Spirit: Entrepreneurship, Innovation and Creation；
Brand Gene: Advanced Technology, Environmentally Friendly, Resource Saving；
Business Strategy: Customer Management, Partner Development, Core Industry Development；
Core Assets: Customers, Partners, Talents, Knowledge；
Service concept: professional, timely, continuous and sincere；
Value orientation: customer development, employee growth, shareholder value-added；
Enterprise Vision: To Build a Global Leading Enterprise of Epoxy New Materials；